6th Man
6th Man (noun): Basketball. A team’s best substitute, refers to a player who is usually the first substitute called off the bench during the game. The sixth man is often in the game during crunch time. The presence of a good sixth man indicates a team with depth.
THE 6TH MAN
Nikos Katopodis
Hello, my name is Nikos Katopodis, self-titled 6th Man. I am a leader, a thinker and a doer. After some 20+ years in the marketing agency world with positions from junior account executive to agency owner I am here to help organizations when they need a boost or help navigating through chaotic times. My mission is to lift my clients through times of need so they can focus on the things that will drive growth and success. I’ve spent my career helping small and large organizations achieve their marketing goals whilst contributing and managing through all organizational levels. Professionally my passions migrate towards marketing communications strategy, brand development, leadership and mentorship. I also secretly wish I were a copywriter. My experience includes B2B and B2C across multiple industries with the heaviest being in the healthcare realm of pharma, med device and delivery.
There are many things I could help you with, “see below” as they say. If you feel I could be of service or are not sure what your organization needs but you know it needs something, then we should talk!
How I Can Help
You are probably thinking this guy must have a thing for branding since he’s alt-named himself to a basketball term. It’s true. Also true is that every great brand starts with positioning and since we are all marketers here I thought I would share mine.
6th Man Positioning Statement:
For organizations in which marketing and communication are vital, 6th Man provides the experience, skill and insight of a veteran utility player that can seamlessly plug into a variety of needs so they can evade crisis and focus on prosperity.
Agencies
6th Man offers deep experience in client management, brand strategy, business development and operations. Maybe you have a temporary gap in your account team that needs coverage or need a boost developing a pitch or completing an RFP? Maybe you have a side project existing solely in your mind or collecting dust on the shelf that you would love to finish because you know it will help the business.
⦿ Client Service
⦿ Pitch/RFP Support
⦿ Market Intelligence
⦿ Customer Insight
⦿ Brand Strategy
Marketing Department
If you need someone to lead an agency search process 6th Man would be a great solution. Having been on both ends of that process several times, I’m well-qualified to help find the right agency for your organization.
⦿ Agency Selection Process
⦿ Brand Identity and Strategy
⦿ Marketing and Communication Strategy
Start-Up Companies
If you are a start-up or very young organization and ready to accelerate your sales and marketing effort we should talk. I have a great deal of experience helping start-up organizations establish their brand identity, messaging strategy and MarComm process. I also have a rolodex of talented Creatives if needed to assist with design and development of assets. If your organization needs a temporary expert while you are looking for that perfect 1st-hire into your not-yet-established marketing department - 6th Man could just be the perfect fit.
⦿ Product naming
⦿ Branding
⦿ Messaging & Communication Strategy
⦿ Creative Services
THE 6TH MAN
With Whom I've Worked
My experience spans a handful of agencies and a multitude of clients from big corporate to small start-ups. I have been enriched by the many amazing people and companies that have given me the opportunity to work and grow and make a difference.
Let’s connect and see if my experience and expertise can help your organization.
